#MOVEEQUAL WITH STRAVA AND MACHINES

#MoveEQUAL THIS MARCH

WITH STRAVA AND MACHINES FOR FREEDOM

Effort is brave. It’s vulnerable. Effort deserves respect. Most importantly, effort is equal. Sport should be equal. This March, Machines and Strava are celebrating equality in sport with #MoveEQUAL: a new challenge designed to get people moving in support of equality and The Global Fund for Women.

#MoveEQUAL

Here's how it works:

Ride 200 miles during the month of March and log your miles in the Machines For Freedom Strava Club! You'll have a chance to win a Limited Edition #MoveEQUAL cycling cap and for each cap that goes out, we'll donate on your behalf to The Global Fund for Women. It's a small action with big results -- The Global Fund for Women supports folks fighting for equality for women, girls, and non-binary people in their local communities. We're big fans of taking action into your own hands, and those are exactly the type of changemakers that GFW supports with financial grants.

You can also support the cause by attending one of 8 group rides in Los Angeles, Costa Mesa, Santa Monica, San Francisco, New York, Austin, Atlanta, and Boulder.

HOW DO I GET INVOLVED?

Ride 200 miles between March 1 - 31, 2019 and log the miles in the Machines For Freedom Strava Club! At the end of the month, Strava will select contest winners at random to receive a Limited Edition Strava x Machines For Freedom #RideEQUAL Cap. Click here for the official rules.

RIDE WITH A GROUP

Want to knock out a portion of your 200 with a fun crew? We're hosting group rides in 8 cities on Sunday, March 10 to celebrate International Women's Day! Find a ride near you:

Don't see your city listed here? Host your own group ride! Tag us in your Ride Flyer and we'll spread the word about your ride on the Machines channel.

THE #MoveEQUAL Cap

If you can't participate in the challenge, no sweat! You can still support the #MoveEQUAL cause and snag one of these limited edition collab caps. We went for a Strava Orange take on our new Florazzo Print -- a graphic pattern made up of the teensiest florals. Classic details like our center stripe pattern on the brim make this cap undeniably Machines, with a totally new color for us inspired by Strava!

A portion of every purchase will go towards the Global Fund for Women, and directly impact the lives of people taking strides towards equality in their own local communities. Whether it's women creating safe havens from violence for girls in regions of conflict; groups fighting for garment worker's rights for women in South Asia, or teachers dedicated to providing sexual education, GFW provides grants to people who are already doing the work. In other words -- badass women making grassroots change, and just the type of people Machines wants to support!

Shop the cap here!

WHERE DO I START?

Just ride! You can take part in #MoveEQUAL wherever you are located and no matter how fit you are. Ride on your own, ride indoors on a smart trainer, or host your own group ride!

After all, we just did the math and 200 miles is only 6.5 miles per day!

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