BEHIND THE SCENES
When we planned to make a video recording real reactions from real riders trying on Machines bib shorts for the first time, we were nervous.
First of all, what if they didn't have good things to say?! Of course, that was floating in the backs of our minds. Even though this entire idea came from the things riders have said to us in real life, unprompted, and we're always confident that the Endurance Bib will be life-changing, there was still a bit of risk involved.
Luckily, it went down just like we hoped it would! By the time our first rider stepped behind the divider to try on her Machines bibs for the first time, and came out with a big "WOW!", we knew this video was going to be good.
We chalk it up to an excellent pair of bib shorts, sure, but also the magic that happens when a crew of rad folks gets together to make something cool.
Most of what we do at Machines we couldn't do without you, and this project was no different.
RIDERS
