OLD SCHOOL VIBES WITH A SOFTER SIDE

We headed to some classic spots in Downtown and East LA to capture the new Florazzo Prints in action. Old school east-side skate parks, the layered urban infrastructure of DTLA, and of course, the LA River. We were looking for urban textures: the smooth concretes, textured tiles, marbled walls and terrazzo floors of old buildings. 

From afar, this print blends in with the architecture. It's unclear whether the print is marbled, abstract, or some combination. But after carving a pool and pulling wheelies in the underground avenues beneath Grand Avenue, it's clear: the print is made up of layered sets of the tiniest flowers. It's cute, but not too cute, you know?

Whether you're used to shredding BMX or you ride run what ya brung style with a basket bike in a skate park, it's about finding new friends and being open to something new. Because we're all just riding bikes, right? 

 

FEATURED ITEMS

The Florazzo Prints // Graphite and Rose Quartz

The Endurance Bib

PHOTOGRAPHY BY CASEY STEFFENS