BLOOM - AGAINST ALL OODS.
Desert Bloom is a celebration of small moments. The tiniest flowers that crop up amidst dry desert sands and unforgiving heat. The rider who tackles the biggest hill they've ever seen, and decides to keep pedaling. The person who meets moments of discrimination with a chin held high.
Tiny decisions, they seem meaningless. Tiny petals, seem like they'll blow away in the harsh desert winds.
And yet, Joshua Tree is a awash with golden blooms. Standing tall.
Dainty and sweet at first glance, these blooms have strength. In the most unexpected places, they bloom.