LANA ADAMS ON PERSPECTIVE "We are currently seeing a shift in the sports industry where more photographs of women/trans/femme athletes are being shared. This is fantastic and well overdue but I believe to have a fellow W/T/F behind the lens and creating the content really helps shape the perspectives we present. The typical way cyclists are photographed is to show them dominating, sweating, and using their physical strength and power, which is a very masculine- and testosterone-driven image to portray. Most media shoot men and women similarly, which doesn’t capture important aspects of existing within the sport as a woman/trans/femme individual. Photographing and sharing more women riding bikes is great, but if it’s portrayed in the same way that men have always been portrayed I don’t think it’s progressive enough. The other standard for portraying female athletes is to sexualize them, and that is very male-gaze driven. We’ve made positive progress in moving away from that dated po...
"YOU’RE UP RIGHT?" It's a text from your friend. Less than a minute later, the alarm goes off and its pitch dark. It’s cold too. Then your phone chimes again: another text. "PICK YOU UP AT 5." Another one: "I have coffee. (Coffee emoji coffee emoji coffee emoji.)" Fine! Bleary-eyed, you text back. "Ok!!!!!!!!!!!! Up. See you shortly." This friend is the only one you’d get up for. Bailing’s not an option. When her truck pulls up outside and another text comes in… “Here!” you’re already out the door. Bike in the truck bed, and off you go. By the time you park, pull the bikes out, put on your gloves and hat and scarf and do a warm-up dance with the engine still running, the sky is just tinged with purple. As soon as you hear your tires crunching along on the flat gravel section leading up the trail, you get a sense of anticipation. The hum of a nearby road starts to disappear. You warm up quickly with a short climb and can't believe you considered staying in bed. The trail's empty,...
Cacti are the kings of self-defense. Prickly, harsh, and able to withstand severe drought, they are beautiful in their brutality. But not necessarily something you want your skin to emulate. Don't be a cactus. Protect your skin. Keep it soft, safe, and protected. In a few decades, you don't want to look like you've been outside all that time -- even if you have. Sun protection is proactive, it's responsible, and it's totally necessary. But it doesn't have to be all zinc-white noses and greasy skin. Machines Summerweight Sleeves provide weightless sun protection in UPF 50. Like sunscreen you never have to reapply. So lightweight you won't overheat, with soft silicon grippers to eliminate pinching and slipping. I WANT TO STAY PROTECTED FEATURED ITEMS Summerweight Sleeves // Aloe Summerweight Sleeves // Pacific Summerweight Sleeves // Black IMAGES BY TRACY L CHANDLER
It can be easy to get bogged down in what you have to do: training, work, responsibilities. But if pedaling ever starts to feel like a job, you're in trouble. When those thoughts start to creep in, there's one tried and true remedy: Turn off your Garmin and head out for a ride. You don't need to plan a route, chances are your bike will lead the way. Suddenly, you notice a thousand shades of green in the grass. New bursts of flowers in fuchsia, peach, and rose, overflowing from a neighbor's yard. Even the soft yellows of ripening citrus just beg to be plucked. Color! It's everywhere and all you need to do is notice. Now included in two new versions of Machines' Signature Cap. Add a pop of green or a soft touch of pink to your kit and remember to look around every once in a while. SHOP CAPS FEATURED ITEMS Signature Cap // Rose and Kelly Images by Tracy L Chandler
INTRODUCING: FUTURE(ISMS) Remember that feeling when you were young, always learning, and constantly inspired? Our community is filled with that kind of energy. Creators who are the architects of their lives. Innovators who look at problems and see opportunity. Independent spirits who aren't afraid to experiment and play. These forces of positivity inspire us on the daily and are the inspiration behind two new jersey prints from Machines For Freedom. PREORDER NOW FEATURED ITEMS The Element Print The Avant Print Images by Matthew Miller
Machines For Freedom launched with the Original Collection in 2014. These Signature items were developed for over a year and represent everything we wanted to give women who ride. Think high-performance while riding plus a beautiful, streamlined silhouette to make you feel confident on and off the bike.